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07/15/2010

Will Fox or ESPN set up shop in Fort Worth's Sundance Square?

Fort Worth Mayor Mike Moncrief and his wife Rosie are going to make a Super Bowl-related announcement on Wednesday morning, July 21, at 8.0 restaurant in Sundance Square. The mayor's invitation says that the announcement will "set a very high watermark for the interest and excitement in establishing Fort Worth as one of the major destinations for seven days of activities" leading up to the Super Bowl on Feb. 6.

Okay, let the speculation begin. Fort Worth has already been designated as the host city of the AFC champions who will practice at TCU's facilities. The Fort Worth Convention Center will also be the site of the Taste of the NFL the evening before Super Bowl Sunday, where a chef from each NFL city presents his or her signature dish, with the proceeds going to fight hunger in the U.S.

So what can it be? There has been talk that ESPN or the Fox Network might have a major presence in Fort Worth, perhaps setting up a temporary broadcast home in Sundance Square and originating some of its broadcasts there. No one is saying, but if true, that would add to Fort Worth's role in the North Texas Super Bowl effort. Fox is broadcasting the Super Bowl.

Moncrief has talked about what a great opportunity this is for the city, especially for visitors who may be familiar only with Dallas. The mayor is trumpeting the "Cowboys and Culture" theme, with Fort Worth offering visitors a taste of the old West at the Stockyards and Stock Show, as well as museums and a performance center -- Bass Hall -- Moncrief calls the equal of any in the country.

He also promises that Wednesday's announcement is only one of many more to follow regarding Fort Worth's role in Super Bowl XLV.

Pete Alfano

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