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01/13/2011

North Texas Super Bowl rates two logos, an NFL first

If it seems like you’re seeing two Super Bowl XLV logos around, you are.

There actually are two, for the first time in Super Bowl history.

The Cowboys Stadium version is known as the “Regional” Super Bowl logo. It appears locally except inside the stadium footprint, including local advertising/promotions.  Regional-logo

It is used by local media to promote the Feb. 6 game.

The non-stadium version is the “National” logo and is used inside the Cowboys Stadium footprint – for scoreboard graphics, interior locations and even the game balls and players’ jersey patches.

It is used for all official NFL merchandise and apparel, and will be used on the Fox national broadcast. It's also on the NFL.com website.

National-logo At last year's Super Bowl, the league announced that Super Bowl XLV would be the first game to feature a new "permanent core design" that will be used each year.

Before this year's game, the Super Bowl logo changed every year.

-- Ray Buck

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