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09/29/2011

New competitor on Fort Worth's daily coupon scene: Amazon.com

It's getting more crowded on the local daily online coupon scene.

Earlier this week, Google announced it was offering its Google Offers program in Dallas. And today, Amazon.com, which on Sept. 15 launched its own Groupon-style competitor in Dallas, the North Dallas suburbs and the Mid-Cities, went live with AmazonLocal in Fort Worth. Here's the URL.

Amazon Local's deals are being sold by Living Social, which is part-owned by Amazon. The Star-Telegram also has a new competitor in this space, Dealsaver.

Facebook recently dropped its deals offerings, illustrating the brutal market in which the coupon rivals typically offer to let the retailer keep 50-60 percent of revenue from each sale and numerous competitors are vying for attention.

But an AmazonLocal spokeswoman says the space represents "a good opportunity."

AmazonLocal thinks it can generate room for itself with differentiating factors including the ability of customers to link their AmazonLocal accounts to their existing amazon.com accounts, the spokeswoman said.

Additionally, AmazonLocal customers can expect to see coupons from other Amazon entities, such as amazon.com, myhabit.com and endless.com.

"That’s a big differentiator," the spokeswoman said.

Fort Worth is the 57th national market that AmazonLocal has launched in the four months since starting the service. Fort Worth customers of Amazon received emails this morning letting them know of Amazon Local's first Fort Worth deal: $15 for $30 at Sushi Yoko on Camp Bowie Boulevard.

AmazonLocal customers who sign up will receive emails informing them of daily deal offerings. AmazonLocal's also spreading the word on Facebook, Twitter and its web site. The new Amazon Kindle tablet comes equipped with the AmazonLocal app.

- Scott Nishimura

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Call it the incredible shrinking grocery chain. Albertsons LLC (formerly Albertson's) runs 200-plus Albertsons supermarkets in Arizona, Arkansas, Colorado, Florida, Louisiana, New Mexico, and Texas.

But an AmazonLocal spokeswoman says the space represents "a good opportunity."

Online retail giant Amazon has become the latest company to move into the daily deals space with the launch of AmazonLocal.

AmazonLocal has launched in the four months since starting the service.

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