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04/17/2012

H&M opening at Grapevine Mills

H&M, the popular worldwide fashion retailer that entered Texas recently with stores at NorthPark Center and the Galleria in Dallas, is opening a 24,000-square-foot store at Grapevine Mills, the mall and company said Tuesday afternoon.

The store will take the closed Books-A-Million space near Entry No. 2, next to the Last Call by Neiman Marcus and Rainforest Cafe, Simon Property Group, owner of Grapevine Mills, said.

The store will open in the fall, Robyn Hankerson, a spokeswoman for Grapevine Mills, said.

"The date right now is not confirmed," she siad.

H&M has 2,500 stores and 94,000 employees worldwide.

It wasn’t clear whether the Grapevine Mills store will be different in format, presentation and merchandise than the ones in Dallas. Hankerson deferred to H&M, which could not be reached late Tuesday.

Grapevine Mills, which touts itself as the largest outlet and value retail shopping destination in North Texas, has more than 180 stores. Hankerson said Grapevine Mills wasn’t disclosing current figures on the mall’s occupancy.

H&M sells apparel for women, men, teens and children, including graphic T-shirts, men’s suits, accessories and outerwear.

- Scott Nishimura

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The new H&M store at Grapevine Mills is a big addition to the already successful market in Dallas. Fashion enthusiasts in north Texas can now take advantage of the new trends at cheap price tags.

It wasn’t clear whether the Grapevine Mills store will be different in format, presentation and merchandise than the ones in Dallas.

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