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04/17/2013

Blue Cross and Blue Shield of Texas sees Tarrant partners

Blue Cross and Blue Shield of Texas is seeking Tarrant-area partners for the insurer’s campaign aimed at reducing the number of residents without health insurance, a program it calls Be Covered Texas.
The effort provides educational materials to community groups, service agencies and churches for distribution to people who might benefit from the new health insurance exchanges and subsidies mandated by the U.S. Affordable Care Act. Texas’ exchange, which will be operated by the federal government, is scheduled to go into operation Oct. 1 and policies sold through the exchange go into effect starting Jan. 1, 2014.

The educational materials do not carry the BlueCross Blue Shield brand, the Richardson-based company says. Currently the insurer has 28 partners around the state, but only the Urban League of Greater Dallas and North Central Texas has Tarrant ties. Blue Cross and Blue Shield President Bert Marshall said he expects to eventually have hundreds of partners and wants more in Tarrant County. “The focus is a grassroots educational program that serves the uninsured population,” Marshall said.

-- Jim Fuquay

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