Fort Worth Concussion ad firm partners going separate ways
Allen Wallach and Andrew Yanez, the founding partners of Concussion, a Fort Worth-based advertising firm, said Wednesday they are parting ways to operate separate firms after 12 years.
Wallach, who served as Concussion’s chief executive, will continue to manage the agency. Yanez, who served as Concussion’s chief creative officer, will launch a new firm, PYTCHBLACK, the partners said.
The men in a press release said the split was amicable and a “mutually beneficial arrangement,” as well as bittersweet.
Concussion grew to become one of Fort Worth’s larger firms, at one point employing 65 staffers and having $24 million in annual billings, the men said. The agency worked with such firms as Konami, Texas Motor Speedway, Dean Foods’ Borden Cremora Non-Dairy Creamer, Chesapeake Energy, Brinker International’s On The Border restaurants, Bell Helicopter and others.
The agency won local, regional and national awards. In 2006, the Fort Worth Chamber named it the Rising Star Small Business of the Year.
_ Sandra Baker