WinCo Foods to open first area store in Fort Worth on Thursday
Fort Worth gets a new supermarket competitor on Thursday when WinCo Foods opens its first area store in southwest Fort Worth.
The Boise, Idaho-based employee-owned company has hired 160 workers, with even part-timers who work at least 24 hours a week eligible for medical and retirement benefits. Ten other staffers are coming from out of state.
The 94,000-square-foot store is located at 8000 Crowley Road, on 12.5 acres at the southwest corner of Sycamore School and Crowley roads. WinCo Foods bought the land a year ago.
“We are a discount supermarket,” spokesperson Michael Read told us. “We shouldn’t be thought of as a warehouse store,” he went on, explaining that while each store has a warehouse-style “wall of value,” the rest looks like traditional supermarkets. But maybe cheaper.
“Our pricing is nose-to-nose with Wal-Mart and any other discounter, with a pleasant environment,” Read said.
One feature is a selection of 900 different bulk food items sold at highly competitive prices, he said.
WinCo also plans to open an 85,000-square-foot store at Dick Lewis Drive and Thaxton Parkway in North Richland Hills this quarter. It’s opening a store in McKinney on Thursday as well.
WinCo stores are open 24 hours a day and have 18 checkout lanes, but shoppers will bag their own groceries. Self check-out lanes will also be available.
Read said it remains to be seen how rivals in this hyper-competitive retail food market will react to Winco’s entry. The chain expects each store to draw people from about an eight-mile radius.
-- Sandra Baker and Barry Shlachter