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03/25/2014

GameStop teams with IBM, Texas A&M to develop new retail technologies

GameStop is hooking up with IBM and the Center for Retailing Studies at Texas A&M to develop new technologies to connect with customers.

The GameStop Technology Institute, to be led by GameStop’s Jeff Donaldson, "will focus on enhancing consumer interaction technologies and developing business solutions that help drive traffic to all retail channels."

“As GameStop continues to transform its business beyond video gaming and into the technology space, we formed GTI to address our growing need for new innovation as a specialty retailer,” said Donaldson. “As we begin our partnership with IBM and Texas A&M University, GTI’s initial focus will be on the digitization of the physical retail space which would allow customers to interact with the brick-n-mortar store environment in ways that mimic interaction with digital platforms.”

GameStop said it will use IBM’s open cloud development platform, BlueMix, to develop new applications to integrate create "a hybrid cloud environment" for both in-store and online interactions.

“This cloud partnership will integrate existing systems into a new class of applications to build even deeper relationships for GameStop with their clients and will help GameStop lead the next phase of retailing by restoring the balance between physical and digital commerce platforms,” said Steve Robinson, General Manager of IBM Cloud Platform Services.

-- Steve Kaskovich

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