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07/16/2014

GameStop's Spring Mobile chain buys 19 more locations

Spring Mobile, the retail chain that sells AT&T wireless products which was acquired by GameStop last year, is getting bigger.

The Utah-based chain has purchased 19 locations from Cellular Center and In Touch Communications, moving the company into Tennessee and Kentucky, and expanding its presence in Indiana and Illinois.

The move continues the rapid growth of Spring Mobile, which has been aided by GameStop. The Grapevine-based retailer plans to expand the chain, along with Simply Mac, a seller of Apple products, as part of its strategy to diversify the company beyond the video game market.

"We are on a mission to make high-quality, affordable AT&T wireless services available to more people in more locations, nationwide," said Jason Ellis, president of Spring Mobile, in a prepared statement. "Our strategy to expand rapidly into underserved markets is filling an important need. We are providing customers with choice, value and convenience across a range of superior AT&T wireless voice and data services – from revolutionary smartphones to next-generation TV and broadband services."

With the acquisition, Spring Mobile now operates 239 stores in 23 states and calls itself the third-largest authorized retailer of AT&T wireless solutions. More than half -- almost 130 locations -- have been added in the past 10 months.

-- Steve Kaskovich

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