When your specialty niche is horny toads, Fort Worth has got to be part of your marketing plan.
Tom McCain, 64, carved out his first horny toad in 1976 when he was recovering from injuries he sustained as a Marine in Viet Nam. ``The horny toad business is wonderful and it’s a lot safer than being a Marine,’’ he said Saturday.
His Horny Toad Connection booth has been a fixture at the Stock Show for 15 years and McCain said he’s ``planning on another 15.’’
The Albuquerque, N.M, entrepreneur said he only shows his hand-made collection of horny toad pins, figurines, necklaces and ear rings at the Stock Show, the Texas State Fair and the New Mexico State Fair. ``But it doesn’t matter, at the shows or on my Web site, TCU Horned Frog fans are my best customers.’’
The horny toad industry appears to be recession-proof. ``I’m doing better this year than last,’’ he said. ``Fort Worth loves horny toads.’’
(Photo by Joyce Marshall)
— Steve Campbell

