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January 24, 2012

Elsie joins breast cancer awareness effort


ElsieElsie the cow got into the swing of Pink Ribbon Day at the Stock Show, wearing a pink blanket and boa in her corral in the Amon G. Carter Jr. Exhibits Hall.
“The Stock Show asked us to participate in Pink Ribbon Day in conjunction with their involvement with the Susan G. Komen Foundation,” said Tim Hawk, Borden’s general manager. “We said yes without a thought.”
The dairy company not only supplied strawberry milk (along with the customary white variety) for breast cancer survivors honored Tuesday at the Stock Show, but also dedicated sales of pink Borden bandanas to Komen, Hawk said.
Hoping to sell at least 5,000 of the $1 bandanas, Hawk said that Borden will match the total with a donation.
“A large number of our employees have been touched by breast cancer,” he said. “When we share with our employees all the charities we’re involved with, we always get applause when we mention Komen.”
Hawk said that Borden just celebrated its 150th year, and that Elsie has been the company’s “spokescow” since the 1939 World’s Fair in New York City.
“She travels all over the United States, but her home is in Texas,” he said.
This year, Hawk said, Elsie will travel 250,000 miles and see between 11 and 12 million people. – Terry Evans



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