ARLINGTON – Call it a sign – actually, 12 signs – that there’s still money to make from Super Bowl XLV. The big game is now a little more than a year in North Texas’ rear-view mirror, and signs proclaiming Interstate 30 as “Super Bowl Hwy” have been removed from the roadsides. But regional transportation planners see no need for those green highway placards, which are owned by the North Central Texas Council of Governments, to gather dust. So instead, members of that organization’s offshoot, the Regional Transportation Council, are taking steps to auction off 12 of the signs.
The giant metal banners come in two sizes – one about two feet tall and 14 feet long, the other about 18 inches tall and 10.5 feet long. They are made to attach to the top of the permanent “Tom Landry Highway” signs that are displayed along I-30 in Fort Worth, Arlington and Dallas.
Michael Morris, council of governments transportation director, thinks they’d be a perfect item for a wall at a restaurant, sports park or perhaps even inside Cowboys Stadium in Arlington.
Dallas Cowboys owner Jerry Jones might care to put in a bid, seeing as how his team hasn’t been able to find a road to the Super Bowl since the 1995 football season.
“They aren’t going to raise a lot of money, but they’ve been sitting here for months and they’re not doing us any good here,” Morris said during a break at the RTC’s monthly meeting Thursday in Arlington, where the signs have been leaning up against a board room wall.
For prospective bidders, there are two catches:
- Owners of strip clubs, or other businesses that aren’t considered family-rated, likely will not be considered. “Certain places, we won’t have them,” Morris said.
- Auction winners probably will have long-term but temporary custody of the signs. They’ll have to agree to give them back, if the region is selected to once again host a Super Bowl – perhaps as early as 2016. If that happens, the signs will once again need to be placed out on I-30.
Auction proceeds will go to the Super Bowl Host Committee’s Youth Education Town charity, which provides afterschool activities for boys and girls. The RTC likely will vote on the final auction rules during its next meeting March 8, and conduct the auction shortly afterward.
“I hope they bring in lots of money,” said Arlington Councilwoman Kathryn Wilemon.