What do you call toll lanes - especially those embedded in the median of a freeway that is otherwise non-toll?
If you've got a creative idea for a name, you could win up to $2,500 worth of gas.
The folks rebuilding Loop 820 and Texas 121/183 in Northeast Tarrant County - a project known as North Tarrant Express - as well as the LBJ Express project in north Dallas are putting together a naming contest.
To get all the grimy details, go to namethelanes.com.
The contest is being launched as officials with the North Central Texas Council of Governments initiate the very complicated process of integrating the region's existing high-occupancy vehicle lanes with the plethora of managed toll lanes that are under construction on projects such as North Tarrant Express.
"It helps us with the education process, letting people know how these express lanes, managed lanes or whatever you want to call them are supposed to work," said Robert Hinkle, spokesman for NTE Mobility Partners.
The contest will continue for about six weeks. The first leg of LBJ is expected to be completed by late 2013 and North Tarrant Express is scheduled to be complete by June 2015.
Winners will be chosen randomly. The grand prize is a $2,500 gas card, and other prizes will be offered as well.