But what may be more important is that people are actually talking about it.
After several sputtering attempts at going after Barack Obama, McCain has figured out what everyone from Access Hollywood to The New York Times has known forever: there's no quicker way way to get people's attention than to somehow bring it all back to this country's beloved blond tabloid staples.
We're curious what you think of it all. Is McCain's line of attack irrelevant? Does he have a point? As Texans, should we be offended that Jessica Simpson didn't make the cut? Check out the ad and the video response from Obama's camp below and let us know what you think in the comments.