A new research report shows that political spending on television commercials is up nationwide but campaigns and outside groups are only investing in a handful of Texas races.
The Wesleyan Media Project launched earlier this year to offer real-time tracking and analysis of political television advertising. The Middletown, CT-based group released a report this week which details campaign spending on TV commercials from Jan. 1 to Sept. 15.
Some highlights from the report:
-Almost $350 million has been spent to date on airing commercials for gubernatorial races, with candidates sponsoring roughly 85 percent of total spots. The researchers estimate 725,745 airings this year nationwide.
-The high-profile Texas race for governor comes in third among gubernatorial races, with $38 million spent on airing 56,032 television ads. A good chunk of that likely comes from an especially busy primary for both Republicans and Democrats. The number is likely to grow fast, especially now that the Democratic Governors Association has announced plans to invest as much as $650,000 - $700,000 a week on anti-Perry commercials.
-The researchers estimates that $220 million has been spent on political advertising for races for Congress between Jan. 1 and Sept. 15, compared to roughly $135 million at this point in 2008. The increase is in part due to a spike in ads from interest group fueled by the Supreme Court's Citizens United v. FEC ruling that lifted some spending restrictings, but the share of advertising from third party groups still remains small, according to the group.
-Among House races, the Tennessee race for the open seat to replace retiring Rep. John Tanner saw the most spending on TV. As of Sept. 15, there was more than $3.5 million in TV ad spending.
-The race between Rep. Chet Edwards, D-Waco and Republican Bill Flores is seeing the most spending among congressional races in Texas. The Wesleyan Group estimates $412,000 in spending through Sept. 15, for a total of 1,888 ads aired. That earns the race a rank of #57 in spending in US House races.
-The next Texas race in the rankings is the battle between US Rep. Ciro Rodriguez, D-San Antonio, and Republican Quico Canseco. That race is ranked #113 with $88,206 in TV ad spending.
-The Republican Governors Association gets the top spot among interest group spending. The top group listed as investing in Texas races is the Back to Basics PAC, a Democratic group, which comes in at #18 with $3.5 million in spending. (The Democratic Governors Association ranks #20 but isn't listed as investing in airtime for any Texas races for the period covered in the report.)
-Aman Batheja