It may not have been as memorable as a kid in a Darth Vader costume, but one of the few politically-oriented commercials that aired during last night's Super Bowl was funded in part by a host of Texas businesses.
The ad from Americans Against Food Taxes features a woman buying groceries complaining about the government "trying to control what we eat and drink with taxes."
The effort to implement a tax on sugary drinks has been floated by numerous public officials. In 2009, President Obama said it's "an idea that we should be exploring."
Americans Against Food Taxes counts dozens of businesses and pro-business organizations as its coalition members including Dallas-based 7-Eleven, Inc., the Texas Association of Manufacturers, the Texas Association of Mexican American Chambers of Commerce, the Texas Beverage Association, the Texas Grocery and Convenience Association and the Texas Travel Industry Association.
Check out the ad embedded below if you missed it last night: