FORT WORTH — Michelle GuttÖ , who now works for the city of Charlotte as its communication and marketing director, has been hired by Fort Worth as its new director of communications and public engagement.
City Manager Tom Higgins, who announced the new hire Thursday, said Gutt will be responsible for the city’s print, digital, cable and media communications. She will also oversee the public engagement and internal communications. She will start in Fort Worth April 29.
"In the 21st Century, organizations such as the city of Fort Worth have a responsibility to communicate with their citizens and Michelle will ensure that Fort Worth citizens are informed," Higgins said.
Mayor Betsy Price in her recent state of the city address said one of her priorities is to make City Hall more accessible and transparent, and set those responsibilities on this new position. At that time, Price said she wants a mobile application and a new city website that makes it easier to do city business online.
Gutt has 25 years experience in communications and is currently corporate communication and marketing specialist for Charlotte, a city similar in size and character to Fort Worth. She is responsible for strategic communications, marketing and public relations, and directs outreach and communications efforts for light rail, streetcar, the NASCAR Hall of Fame, the city bond program and other programs. She joined Charlotte in 2006.
A native of San Antonio, she earned a bachelor’s degree in journalism from the University of North Texas, did advance communications studies as a U.S. Air Force representative at the University of Oklahoma and recently earned a certificate from the International Association of Public Engagement, the city said.
She has also worked for non-profit arts organizations and, Dayton, Ohio Power and Light. She began her communications career in the U.S. Air Force as a public affair officer and served in various capacities including directing Air Force Office of Youth Relations before retiring as a captain in 1992.
_ Sandra Baker