Airlines raised fares for the 20th time this year Thursday, and it was a rare move in that it was led by Southwest Airlines. The discounter raised round-trip prices $10 to $20 based on the distance of the route, on trips starting Nov. 8, says FareCompare.com.
United and Delta also raised fares later in the day, with United hiking round-trip prices $20 to $40 and Delta increasing fares $20 to $30.
"Savvy travelers should start shopping now for holiday travel and lock in prices," said Rick Seaney, FareCompare's CEO. "Airline ticket prices are not likely to come down much except for travel on off peak days of the week, Tuesday, Wednesday and Saturday."
Seaney pointed out that Southwest's fare hike coincided with capacity cuts that have been announced by most major airlines. He suspects that the reduction will make the higher prices easier to sustain.
- Trebor Banstetter