Remember those "MILF" ads that Spirit Airlines was running in 2007, and they swore they had no idea what the acronym stood for? (The airline claimed it meant "many islands, low fare.") Well they're still around, as well as another sexually suggestive ad, and the airline's flight attendants are getting annoyed.
Here's what the Associated Press had to say:
MIAMI — Flight attendants and pilots for Spirit Airlines Inc. want the company to pull a series of sexually suggestive advertisements, along with a new requirement they wear a patch advertising Bud Light on service aprons.
Patricia A. Friend, head of the Association of Flight Attendants-CWA, complained in a letter to Spirit executives this month. When the airline refused to change the ad campaigns and the aprons were handed out Monday, the union issued a public statement Tuesday.
"I feel as though I have entered a time warp and am reliving the battles for respect and justice for women that we fought for 40 years ago," Friend said.
Some of Spirit's ads invite customers to enjoy its DD's [deep discounts] and "MILF" [many islands, low fare] specials — double entendres also referring to large breasts and a crude acronym popularized in the 1999 movie "American Pie" that describes an attractive mother.
Spirit pilots announced their support Wednesday.
The airline has also used other saucy ad campaigns in the past, including "Threesome Sales" and a "Cheap and Easy and Nothing to Hide" promotion. And when it re-launched the MILF campaign last year, the airline's ad touted that "the MILF sale has returned by popular demand, and it's hotter and cheaper than ever."
- Trebor Banstetter