Dan Reed of USA Today (who used to cover airlines at the Star-Telegram) reports today that Virgin America "might be the most endangered airline in the U.S.A."
Reed writes that U.S. investors may soon exercise options forcing British holding company Virgin Group to buy back their shares. The could result in a majority of Virgin being owned by a foreign entity, which is a violation of federal law.
Virgin Group is run by legendary industrialist Richard Branson, who has long stressed that Virgin America is completely independent.
Still, some of Virgin America's rivals have already called on the Department of Transportation to investigate the airline's ownership. If it's determined that the airline is in violation of the rules, the government could yank its certification, which would basically kill the company.
The 19-month-old carrier is looking for new investors, says CEO David Cush. Still, analyst Mike Boyd told USA Today that "the question remains, can they make money? Unless they can line up new U.S. investors to put money in, and I frankly question whether they can do that in the current market conditions, it raises the question of just what is a U.S. carrier?"
Photo: Left to right, Kyla Ebbert, Richard Branson and Carmen Electra. (AP Photo/Darrin Bush, Las Vegas News Bureau)
- Trebor Banstetter