How do you get an airline, especially a foreign carrier, to fly to your airport?
If you’re Dallas/Fort Worth Airport, you dangle $3 million to $5 million in front of them.
"When an airline is looking at markets to enter, we’re usually 1 of 5," airport executive vice president Joe Lopano told airport board members at their annual retreat on Thursday. "And they’ll look at, ‘We can fly to Johannesburg, or we can fly to D/FW with $5 million."
With its incentive program, Lopano said the airport is able to get international carriers to consider routes. The airport hopes to add 10 new international routes in the next three to five years and has been promoting the airport at airline conferences in Europe and China.
"We need to build awareness and target opportunities and get our story out where it makes sense on who we think should fly to this market," Lopano said.
New routes to China, Sydney, Hong Kong, Barcelona, Munich, Rome and Manchester, England, are all on the radar, he said.
Here's the full story about the retreat that appeared in the Star-Telegram on Friday.
And a few items that didn't make it into the story:
-The airport wants to get JetBlue to fly here and is currently trying to convince the low-cost carrier to start service to Boston from here.
-American Eagle would like D/FW Airport to install the auto-docking system at Terminal B. The system, which helps pilots park an aircraft at the gate without the assistance of ground crew, is already in place at terminals where American Airlines parks its planes but not at Eagle's terminal.
-To help pay debt servicing costs, the airport is negotiating a new use agreement with its carriers that would increase the airlines' cost per enplanement from $7.40 in 2011 to $12.01 in 2020. Because debt service will grow from $98 million in 2011 to $233 million in 2020, the airport is also focusing on growing concession and parking revenues.
-Sixty percent of customers who are flying out of D/FW Airport get dropped off and don't park at the airport. When the airport surveyed these customers, 74 percent said that price was not an issue. Convenience, however, was a major factor. The new automated pay parking system that the airport is planning to install will also allow the airport to have tiered pricing. For example, terminal parking is currently $17 a day regardless of how long a customer parks there. With the new system, the airport could charge $17 a day for less than 5 days but for those parked there over 5 days, the charge could be $10 a day.
-Andrea Ahles