The aviation community is still buzzing about Monday's announcement that Southwest Airlines will be purchasing AirTran Airways.
Here's what a couple of the experts have to say about the proposed deal:
Jamie Baker, analyst at Goldman Sachs says "The industry continues to consolidate around three Legacy behemoths, one Southwest . . . and a hand full of stragglers. We don’t believe Southwest-AirTran warrants an immediate competitive response from the likes of an AMR, though we do wonder whether JetBlue, Spirit, and Virgin might view their standalone prospects differently today versus this time last week."
Stifel Nicolaus analyst Hunter Keay - who had previously mentioned a possible Southwest-Sun Country deal as beneficial to Southwest - said he does not expect Southwest to operate the Boeing 717s that AirTran has for very long.
"We note 80 of the 87 B717 aircraft are on operating leases that should roll off gradually over the next five years – we expect LUV to operate these aircraft with LUV colors and cabin configuration before they are ultimately phased out. We would be surprised if LUV terminates the operating leases early, as the B717 aircraft (117 seats) is valuable in smaller markets where a larger B737 (137 seats) would likely dilute pricing. Further, we note LUV's 737-500 aircraft has 122 seats, which could actually turn out to be a smaller aircraft compared to the B717 on a per seat basis after LUV eliminates AAI's first class section," Keay said in a research note on Tuesday.
Bill Swelbar, MIT researcher and airline analyst, says he doesn't expect Delta Air Lines or US Airways to feel threatened by the Southwest-AirTran deal since the legacy carriers already compete with low cost carriers for about 85 percent of their domestic revenues.
"If you ask me, the losers in this announcement are not the network carriers but rather Frontier and Spirit. jetBlue will survive just fine. But Frontier is now confined to one [maybe two] traffic base for all intents and purposes. And that makes them vulnerable. As for Spirit, which just announced its intentions to launch a $300 million Initial Public Offering, it is one thing to have a highly fragmented market competing inside their network. It is a totally different animal to have Southwest and AirTran focused on carrying traffic to the Caribbean," Swelbar blogged.
Over on BNet.com, Brett Snyder (also known as the Crankyflier), opines that a culture clash could be the biggest challenge Southwest faces in this merger.
"Southwest has a very unique culture. Just go for a spin around the headquarters building filled with framed pictures and you’ll pick upon the quirkiness right away. It’s a good quirkiness, but it’s not something you’ll find at another airline. Even if AirTran had stellar customer service (something I haven’t experienced), it still won’t be easy to bring the workgroups together and get the AirTran folks to fully buy-in to the Southwest way of doing things," Snyder wrote.
And to show that they still have a sense of humor, even though they're working on a $1.4 billion merger, I got a nutty press release from Love Field today, talking about hazelnut creamer for Southwest's in-flight coffee. Of course, there is also the annual Texas-OU plane pull out at Love Field, scheduled for Thursday, where fans of each team will compete to pull a Southwest plane the farthest. Knowing the folks over at Southwest, a video of the plane pull will probably be up by the end of the day.
-Andrea Ahles