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March 12, 2012

Somebody's anticipating a marriage of USAir and American Airlines

Update:

The Wall Street Journal (subscription required) now reports that it was US Airways that registered the web domain names referenced below. The airline said it was precautionary measure.

"The purchase of these domain names, along with any potential transaction names, is simply a step to ensure others do not use our marks in a way that might negatively impact our brand," US Airways said.

Although it "is not imperative that US Airways participate in further consolidation … we are interested in studying potential value-enhancing opportunities, including a possible US Airways-AMR transaction," US Airways added. The Tempe, Ariz., company, the nation's fifth-largest airline by traffic, declined further comment.

American declined to comment.

 

Somebody, and according to this site it's likely either American Airlines or US Airways, is thinking ahead and locking up the domain names that might be used by a combined airline following a merger.

On Friday, the same day American parent company AMR asked for an extension on its bankruptcy reorganization, American Airlines or U.S. Airways registered a number of domains for the combined entity. The domains were registered through DNStinations, an affiliate of brand protection company MarkMonitor.

Among the domains registered:

american-usairways.com, .net, and .org
americanairlinesusairways.com, .net, and .org
americanusairways.net (the .com was registered by someone else in 2010)
usairways-american.com, .net, and .org
usairwaysamerican.com, .net, and .org
usairwaysamericanairlines.com, .net, and .org
usandaa.com, .net, and .org

The company also registered domains playing on the “AA” theme. These domains would likely be used to promote the value of the combined entity:

aadvantageofus.com, .net, and .org
advantageofus.com, .net, and .org
oneworldoneairline.com, .net, and .org

The web site tells us that the registrar, MarkMonitor, is a brand protection registrar and would not let "cybersquatters"register the domains in the hopes of selling them for a pretty penny later.

UPDATE: American spokesman Bruce Hicks said, "we know nothing about those domain names."

- Bob Cox

 

 

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Comments

How disappointing Panderturd!

Someone should alert them to grab panderturdmoveswithAAtoCLT.com too.

bgriess

I once read an article about a corporate purchase of another company. The wise CEO had everyone empty their desks on Friday and to find themselves reassigned to new floors and new departments on Monday along with a whole new name to the company. Thus the managing tribes were shuffled into a new entity.

TiredOfPanderingANDREA

How about:

screwtheemployees.com

AMRsucks.com

ARPEYisathief.com

HORTONisntanybetter.com

Richard

How about you get a life, Panderboy.

Or at least some original material to keep us entertained. Your schtick is tired.

IBC Containers

As i think US army was already an corporate alliance and has many other tie-ups with many of other sectors of industrial developement too...

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