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June 28, 2012

Southwest to offer live TV in-flight

Southwest Airlines said it will introduce live TV on a few of its aircraft this month, allowing passengers to watch live sports and news programs while in flight.

The Dallas-based carrier said it will preview the product on five of its aircraft and plans to expand to 20 planes by mid-July. It will cost between $3 to $8 during the trial period as Southwest tests the product.

"We believe our customers will enjoy the opportunity to access live TV, in addition to Wi-Fi, using their personal devices, and we look forward to their feedback on the product," said Dave Ridley, Southwest's chief marketing officer.

The airline said it will offer seven live TV channels: NBC Sports, MLB live games from MLB.com, NFL Network, CNBC, MSNBC, Fox News, Fox Business News.

To date Southwest has 250 aircraft equipped with Wi-Fi by Row 44.

-Andrea Ahles

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