Delta Air Lines is upping the competition between itself and Southwest Airlines.
Earlier this year, Southwest launched service in Delta's headquarters hub, Atlanta and now Delta is launching new service at Southwest's headquarters hub at Dallas Love Field.
On September 5, Delta will begin flying five non-stop daily flights between Love and Atlanta using 50-seat regional jets. Since Delta is using smaller jets, the Wright Amendment restrictions do not apply.
"For our customers in Dallas who prefer to fly from Love Field, this gives them a nonstop flight to Atlanta and from there they can access our hub," said Delta spokesman Trebor Banstetter. "We feel like it is a real enhancement over our service at Love Field."
Currently, Delta flies two flights a day to Memphis from Love Field. Those flights will disappear when the new service to Atlanta starts. Banstetter added that this does not affect its service at Dallas/Fort Worth Airport where the carrier flies about 40 daily flights to 8 cities.