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December 10, 2012

And what's behind the black drape hung on your tail, American Airlines?

In a new video that American Airlines posted to its YouTube account on Monday, the Fort Worth-based carrier hints at what's to come for the "new American."

One of the last images of the video is an American plane with black drapes hung over its tail, suggesting that the carrier will soon unveil its new branding and logo.

In an interview with the Star-Telegram Monday afternoon (look for another Sky Talk post on the interview), American chief executive Tom Horton said he thinks the new image will be exciting.

"I think it's going to be an exciting day when we pull the black drape off," said Horton, who also appears at the end of the video. "I think it's going to be energizing for our people and our customers and I think it coincides nicely with the launch of the new American.

 

-Andrea Ahles

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Comments

IHAVEPRIDE

I need a barf bag !

Wings367

AA has restructured faster than both United and Delta, and has given each major union sizable stake in the company. Whatever happens next, AA is in good position to strengthen it's position in the industry.

Havehope

Many of the employees who are involuntarily losing their jobs are still working . Im just saying its a little premature to be talking about how great things are. When Thousands of workers life's are in ruins. Let's have some respect for those that have and will pay the ultimate price of this bankruptcy. May better days come your way . Merry Christmas >

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