American Airlines revealed its new logo and plane concept on Thursday morning.
"With the inaugural flight of the Boeing 777-300ER just weeks away and nearly 60 new aircraft coming this year, now is the time to unveil the new, more modern look," the Fort Worth-based company said in a media advisory.
Photos of the new logo and concept leaked out on Twitter shortly before the Fort Worth-based carrier announced the rebranding.American chief executive Tom Horton has openly talked about the rebranding of American for the past few months, including a new color scheme on planes that have traditionally flown with their shiny metal exposed.
When the carrier received its new Boeing 777-300ER from the manufacturer in December, the plane's tail lacked the usual "AA" logo. The makeover -- a typical move when an airline emerges from bankruptcy -- also comes as American is considering a merger with US Airways.
On Monday, AirlineReporter.com posted a photo of one of American's Boeing 737-800s that had been flying around Seattle that had been prepped for the new livery design as it did not have the AA logo on the winglets as the carrier's other 737-800s currently have.
American also added a countdown clock on its website at http://www.aa.com/newamerican to get ready to unveil the new look.
UPDATE: Here's a leaked photo of the brand from @ThePointsGuy, what do you think?
And this image from @gatsby