Here are two photos that were leaked on Twitter this morning ahead of American's official debut of the new logo.
The reaction from Twitter was swift. Here's a sampling of some of the comments.
@Robpegoraro
Good God, American Airlines. What have you done? skift.com/2013/01/17/ame… (I liked United's tulip logo, but this seems way worse.)
@RWMann
Angry bird? RT @e_russell: Nooooo RT @greg787 The full new logo with lettering pic.twitter.com/rsbHzwaU
@RojasTalent
You're bankrupt. What do you do? Spend tens of millions of dollars on a new logo. Who? #AmericanAirlines. http://t.co/L4FIKaE8
@LittleKingRegan
I like it. For a company that has a long history and wants a jolt, there's a modern yet classic feel to it.@mistersilverman
"Blade" is a stretch. Looks like a tail w/ an eagle head superimposed.
@willowbarcelona
Looks like the US Post Office. #weird@Harrietehe
Seems a touch arrogant. Does this mean they do not think the merger will go through?
@misc
@AmericanAir it looks… flaccid.
@jbenedeictbrown
Another company ditches Helvetica - the new look of #AmericanAirlines: http://t.co/CebvDu7G@gardenbre
@AmericanAir looks like it's lost the first part of itself and a wing's folded over the wrong way #Huh?
@JoeLallouz
@AmericanAir I kind of think it's cool.
@jbeutler
@thepointsguy New @AmericanAir logo is definitely an improvement but maybe not as awesome as it could have been...
@dimoko
@gatsby @AmericanAir @rafat @skiftnews It looks like the sticker is peeling off of the plane
Actually I like the lettering on the fuselage, modern look. The tail is a bit too much I think
Posted by: Frank | January 17, 2013 at 08:55 AM
OMG! Maybe it will grow on me but, my first reaction is WTF?!
Posted by: Tom | January 17, 2013 at 09:08 AM
Ugh. Looks like a regional carrier.
Posted by: AlexJ | January 17, 2013 at 09:41 AM
A US Airways merger would be a disaster, but I almost wish for it so we could get another try a different livery.
Posted by: Gary | January 17, 2013 at 10:20 AM
REALLY
Posted by: Mike Saunders | January 17, 2013 at 11:52 AM
Nice try...but a big miss
Posted by: Jamba juice | January 17, 2013 at 01:59 PM
The US Air Logo is underneath.
Posted by: Mike | January 17, 2013 at 02:56 PM