Here are two photos that were leaked on Twitter this morning ahead of American's official debut of the new logo.
The reaction from Twitter was swift. Here's a sampling of some of the comments.
Good God, American Airlines. What have you done? skift.com/2013/01/17/ame… (I liked United's tulip logo, but this seems way worse.)
Angry bird? RT @e_russell: Nooooo RT @greg787 The full new logo with lettering pic.twitter.com/rsbHzwaU
You're bankrupt. What do you do? Spend tens of millions of dollars on a new logo. Who? #AmericanAirlines. http://t.co/L4FIKaE8
@LittleKingReganI like it. For a company that has a long history and wants a jolt, there's a modern yet classic feel to it.
"Blade" is a stretch. Looks like a tail w/ an eagle head superimposed.
@willowbarcelonaLooks like the US Post Office. #weird
Seems a touch arrogant. Does this mean they do not think the merger will go through?
@AmericanAir it looks… flaccid.
@jbenedeictbrownAnother company ditches Helvetica - the new look of #AmericanAirlines: http://t.co/CebvDu7G
@AmericanAir looks like it's lost the first part of itself and a wing's folded over the wrong way #Huh?
@AmericanAir I kind of think it's cool.
@thepointsguy New @AmericanAir logo is definitely an improvement but maybe not as awesome as it could have been...
@dimoko@gatsby @AmericanAir @rafat @skiftnews It looks like the sticker is peeling off of the plane