Around 11 a.m. Thursday morning, American Airlines invited media to take a look at one of its Boeing 737-800 aircraft all decked out in the new livery.
American chief executive Tom Horton said it was a big day for American and "it's now time for us to have some fun."
He did not comment on the merger discussions with US Airways nor did he disclose how much it was going to cost the carrier to repaint its fleet with the new colors.
The carrier also had its new Boeing 777-300ER parked in the hangar behind the 737-800, however, the 777 was not painted yet. (I got a sneak peek inside the 777, more on that in a later blog post...)
Here's a video of his opening remarks at the media event.