It's a new year and who knows what will happen in 2013 in the airline industry.
But here's our best guess on what we'll be writing about this year.
-The top question, of course, is will American and US Airways merge or won't they? If American's management rebuffs US Airways' merger proposal, will we have a hostile takeover scenario play out in bankruptcy court? What we do know is that American's parent company, AMR Corp.'s, board of directors is meeting on January 9 to discuss the merger and that the non-disclosure agreement that US Airways signed with American expires on January 11.
-It appears that AMR is likely to emerge from bankruptcy protection sometime in 2013. Whether or not AMR emerges as a stand-alone carrier or a merged company depends on the answer to question number one.
-And following this same vein...the AA logo with the eagle in the middle is probably going to disappear in 2013. The carrier has hinted at a dramatic rebranding initiative that should be announced sometime early this year, possibly being unveiled with the 777-300ER launch in late January.
-Dallas/Fort Worth Airport's top tenant may still be in bankruptcy but that hasn't stopped the airport from forging ahead with its construction projects. The airport continues to work on its $2 billion terminal renovation project and may break ground on the Southgate Plaza development this summer which will include a new headquarters building for the airport's administration.
-Is Southwest Airlines stalling out? The carrier recently announced it will be adding a "no-show" fee in 2013 to help boost revenues and plans to cut expenses, partly by not filling open jobs at the Dallas-based airline. The integration of AirTran Airways, which it bought in 2011, hasn't gone as smoothly as Southwest had anticipated and it's still converting operations from AirTran to the Southwest brand.