Southwest Airlines announced on Tuesday that movies on demand are now available for $5 per movie.
The entertainment is available on aircraft that have WiFi and customers can download the movies directly to their iPad, tablet or other personal device. Wi-Fi service can be purchased for $8 a day and customers do not need to buy Wi-Fi to order movies.
"Providing a comprehensive and robust in-flight connectivity system for our customers is paramount," said Dave Ridley, Southwest's senior vice president of business development.
Customers can also purchase live news and sports channels as well as select on-demand television shows as part of the television package Southwest unveiled last year.
Southwest said 75 percent of its aircraft have Wi-Fi service and entertainment offerings including all Boeing 737-700 and 737-800 planes.