Customers flying on Southwest Airlines flights will have access to free Live TV as part of a promotional deal with DISH Network.
The two companies said it will offer the free service through September. Currently, Southwest charges $5 for customers to use its Wi-Fi service during the flight. It has 400 Wi-Fi enabled aircraft in its fleet.
"Southwest Airlines continues to innovate and evolve our on-board customer experience," said Southwest chief marketing officer Kevin Krone. The TV programs can be viewed on customers' individual tablet or phone devices. Southwest first offered live TV in-flight in June 2012.
The promotion was announced on a Southwest flight from Boston to Baltimore on Monday where each passenger received a free iPad2.