American Eagle is changing its name to Envoy, American Airlines Group announced on Tuesday morning.
But that doesn’t mean the brand American Eagle will no longer fly in North Texas skies.
The name change was necessary because American Airlines has contracted with other regional carriers, such as Republic Airways, to fly routes between smaller cities using the American Eagle brand name. To lessen confusion, the subsidiary owned by American currently called American Eagle decided to change its name but will still use the American Eagle brand and livery on its planes.
“Our people and our company – which is one the largest regional carriers in the world with some of the best people in our business – deserve a name that is all our own,” said American Eagle chief executive Pedro Fábregas. “By taking on the Envoy name, we can better differentiate ourselves from the competition and better market ourselves. This is important for both our people and our company as we further expand our ground handling business.”
The new name, comes a month after its parent company, AMR Corp. merged with US Airways to create American Airlines Group. US Airways' subsidiaries, PSA and Piedmont, currently fly under the US Airways Express brand and will eventually transition to the American Eagle brand as well.
American said the new name was chosen after looking at more than 1,000 names and took into account feedback from the airline’s 14,000 employees.
Previously, American’s relationship with Republic Airways had that airline flying regional routes out of Chicago O’Hare airport under the American Connection brand name to differentiate it from American Eagle. The companies announced in 2012 that the American Connection brand would be eliminated and all regional flights would be operated under the American Eagle name.
The new combined American-US Airways has 10 carriers that provide regional service for American Airlines and US Airways and all will eventually use the American Eagle name.