Newly hired flight attendants at American Airlines got to celebrate their new jobs by dousing their CEO with several buckets of ice water.
Earlier this week, Spirit Airlines chief executive Ben Baldanza challenged his airline industry colleagues to the ice bucket challenge which is meant to raise awareness and funds for amyotrophic lateral sclerosis research, also known as Lou Gehrig's disease.
American CEO Doug Parker accepted Baldanza's challenge and then had the new-hire class of flight attendants pour what looked like at least ten buckets of ice water.
"This is so not right," Parker said after his chilly shower as flight attendants cheered and clapped. "That's really cold."
Parker challenged the Association of Professional Flight Attendants president Laura Glading and Allied Pilots Association president Keith Wilson, who represent the pilots and flight attendants at American, to take the ice bucket challenge. And he also challenged his wife, Gwen, in addition to making a donation.