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September 03, 2014

American to let naming rights deal for US Airways Center to expire

American Airlines has declined to renew its naming rights deal for the Phoenix Sun's US Airways Center, according to this article in the Arizona Republic.

The carrier, which merged with US Airways in December, has opted not to renew the 10-year contract that ends in October 2015.

The Phoenix Suns have the option to seek a new sponsor before the deal expires, the Republic's' Dawn Gilbertson reports.

American already has two other sports venues naming rights: the Dallas Mavericks' home of American Airlines Center, and American Airlines Arena in Miami, where the Miami Heat play. There are no plans to change those long-term agreements, the company said.

Company spokesman Andrew Christie Jr. said the carrier is committed to maintaining its corporate and operational presence in Phoenix even though it is relinquishing the naming rights to the arena.

"As we sunset the US Airways brand, we’re looking at new ways to maximize existing long-term deals with other sports arenas that highlight the American Airlines brand," Christie said.

-Andrea Ahles

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