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November 03, 2014

Southwest unveils Beats partnership for in-flight entertainment

141013beatssouthwest_print003Southwest Airlines told customers to bring their Beats headphones as the Dallas-based carrier unveiled a new in-flight music entertainment service.

The airline said passengers can access Beats Music on board flights and includes a library of hundreds of playlists.

"We continue to enhance our onboard offerings to remain current as our Customers' needs evolve, and with the addition of Beats Music on our entertainment portal, we're doing just that," said Southwest chief marketing officer Kevin Krone in a statement.

Southwest launched the new service with a live concert by Cobra Starship on flight 732 from Dallas Love Field to Chicago Midway on Monday and with customers on flight 1527 from Portland to Denver with a concert by Elephant Revival.

-Andrea Ahles

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