This photo, taken by @Sabian404 and tweeted on Monday, shows the front half of American's new Boeing 777-300ER sitting at Paine Field in Washington. The gray paint job doesn't look complete, but hints at what American's new livery may look like.
Last week, I asked American chief executive Tom Horton about a possible livery change and here's the conversation. Since then, a couple of sources have told me that the livery announcement is likely to happen when the carrier unveils the new 777-300ER in late November.
ST: As the company emerges from bankruptcy, will American change their livery and brand image?
Horton: As you know our new 787s are composite so they can't be polished metal. That's a physical fact and the new Airbuses have a whole lot of composite on them as well. So I think I’ve already said this so I’ll say it again here, I think that dictates that our airplanes will have to have some paint on them and you're just going to have to stay tuned on that. We've been doing a lot of thinking about it. Not just the look of the livery but what the brand should be and stand for as we come out of this as the new American. We've put a couple of years of work into that and it's nearing completion.
ST: You’ve had this livery for how many years?
Horton: 44 years, but who’s counting? And it’s one of the great brands of the world. It’s recognizable to a lot of folks. It’s a good brand.
ST: Is the new livery and brand something we will see pre-emergence from bankruptcy or post-emergence?
Horton: I can’t tell you that yet. You’ll just have to wait and see.